“I’m feeding the fish.”

You may have heard about the letter Mr. Rogers received from a young blind viewer expressing concern about his fish. Since she couldn’t see him feeding the fish she worried that they might be hungry. From that point forward Mr. Rogers made the effort to say out loud, “I’m feeding the fish.”

Every day in your organization your employees have questions and concerns about what’s going on, why it’s going on and where you/they will go from here.

And you know that they have these questions but you say to yourself “I’ve already told them SO MANY times!” and you feel frustrated and slightly insane. This is also known as being human.

I am not suggesting that you attempt to become “Super Human.” What I am suggesting is that there is a single, completely underrated and undervalued leadership behavior that can make or break your organization: redundancy.

You’ve said it and so you think they’ve heard it but they have not. And if there’s any component of that information that contains a threat, a risk or some other uncertainty, they absolutely haven’t fully heard you because they are also busily being human beings and are concerned about their personal and family welfare.  It’s just what we do.

Mr. Rogers thoughtful response to his blind viewer was an act of compassionate consideration born of his inherent wisdom that people – children and adults – do not attend to the present, do not attend to learning, if they are fearful or concerned.

Leadership then, is so much about responsiveness, as best you are able, and redundancy, as often as you can.

As often as you can…as often as you can…as often as you can.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

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