One of the most glaring mistakes of modern corporate leadership is the use of metrics to motivate performance.
“Our vision for the coming year? To make a gajillion dollars!!”
Do everyone a favor. Tell a story instead.
Of course, we all want the gajillion dollars (and for it to be equitably and appropriately shared) and all of the opportunity it creates, but that will never replace the boring, predictable and completely fundamental human need to be a part of something larger than ourselves; to be part of a story that is worth the telling.
Leaders, be boring. Learn to tell a story.