You have 30 seconds. Go!

Who are you?

What do you want to do?

Why should I care about that?

These questions are the backbone of any good “elevator pitch,” a brief statement of purposeful introduction that helps one person understand another person’s intentions.

I teach a Business Professional Development course for undergraduate students and this week in class I had the students form two circles in the center of the classroom – one facing in and one facing out – and stand face to face with one peer after another to practice their elevator pitches.

Including brief feedback comments after each round, each person had four chances to practice their pitch in just under twenty minutes. When we got to the final round I asked the students to put their notes away and simply share their pitch with their final partner as best they could. I wanted them to feel the anxiety and, as it turns out, the freedom of simply talking to someone else, off script, about what they want to do.

They ended up surprising themselves, reporting significant increases in confidence and composure from round one to round four. Most importantly, they learned that those first few practice rounds equipped them to leap without a net in the final round…and land safely on their feet.

Since we had an uneven number in our class that day, I joined the circle and took a few turns of my own. It was a fun and helpful challenge to make my pitch, to remind myself what I am here to do, why I want to do it and, most importantly, to ask for what I want. Until that happens, we can’t expect others to know how to help us!

Here’s what I said:

Hi, my name is David Berry. Six years ago I started a leadership coaching and consulting firm called RULE13 Learning. My mission is to equip leaders to be more effective, more confident and more human in the face of complexity and change. I am seeking speaking opportunities with organizations who are committed to continuous learning and whose leaders are hungry for both the encouragement and the tools they need to be successful. Does that sound like your company?

If only for a renewed sense of clarity about your particular mission and purpose, take some time to consider your pitch. It may awaken a dormant intention or spark a creative insight. It may remind you what you most want to do and give you the boost you need to go ahead and ask for it.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

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