“There is always an easy solution to every human problem: neat, plausible and wrong.” – H.L. Mencken –
The journey from the age of machines to the age of meaning is proving to be a bumpy one. It’s telling, and not at all surprising, that the more complicated and pervasive technology becomes the more people seem to want to get out of the “cloud” and back on the ground. Our collective cognitive dissonance suggests that we believe we can get the meaning and connection we seek if only our technology continues to offer better, faster means of doing so. As that dissonance festers our only choice is to resolve it by either letting go of our need for authentic connection or reconsidering the role and purpose of technology. That’s not much of a choice.
In the age of machines people are treated like machines in order to build machines. In the age of meaning people are treated like people who are brought together by the common cause of creating something of value, machine or otherwise. There is a shared human need to connect to something larger than ourselves and while technological solutions can provide tools to aid that connection, to assist in that creation, it’s time to stop confusing that assistance as an end unto itself. It is, in fact, a terrible substitute for the real thing.
But the real thing – the messy human real thing – is precisely why we keep turning to technology. The clean landscape of ones and zeros tempts us to believe we can manufacture a more Disney-like version of the human experience. For too long we’ve been trying to outsmart ourselves and it’s time to get real about that. Despite our clever ability to build an even better mousetrap at some point we must learn that the path to freedom demands a humble reckoning with what has been denied: each heart’s deep longing to be seen, heard and understood.
When the organization becomes a place where that can be expressed freely, openly and with a strategic understanding of its relevance to the bottom line, the age of meaning will have arrived.