It is said that people resist change but embrace progress.
To ask someone to change is to ask them to disregard their status quo in favor of an unknown future. However ineffective or limiting that status quo may be, because it is known it is comfortable.
To ask someone to progress is to suggest that there is a natural evolution to all living things and that it is only normal to aspire to a next level of impact. Progress assumes and celebrates the achievements of the past and sees what’s next as an opportunity to build on that success. Progress affirms what has been while embracing the inevitability of what’s to come.
The language and attitude of progress in no way guarantees the success of what’s next but it positions the process in a way that human beings, with our deeply conflicting need for both certainty and uncertainty, can more easily adopt.
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