Satisfaction ≠ Engagement

Measure satisfaction when you want to find out what people think about the food in the cafeteria or if the marketing team needs new furniture or if your employees would like to form a softball league.

Measure engagement when you want to find out if people’s hearts are in the work; if they are willing to spend their discretionary effort on your cause.

Remember, many people and many teams have changed the world fueled by lousy food, sitting on crummy furniture, and blissfully unaware of the company’s standing in the softball league.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

 

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