Hiding in Plain Sight

“What is obscure we will eventually see;
what is obvious usually takes a little longer.”
{Edward R. Murrow}


Your team is hiding in plain sight. They are there, you can see them, they are working…all true.

But they are hiding, just the same.

What they are hiding is the depth of their creativity, their energy and their initiative because they do not (well, most of them, statistically speaking do not) feel engaged enough to do so.

In other words, most leaders of most workplaces haven’t earned the right to preserve, protect and defend the most important qualities of the human condition, those qualities that demonstrate who each of us is at our most open, and most vulnerable.

Knowing this as they do, they do not bring those best parts of themselves into the office. They leave them elsewhere for safe keeping…in the car, at home, online.

And the organization is impoverished for the lack of access to their best selves. Complex problems remain unsolved, possibilities remain unexplored, “craziness” remains unexpressed.

This is, technically speaking, a huge bummer.

But there is hope, here on a Tuesday, in the shape of you and your willingness to start a new kind of conversation in a brand new way. It goes like this:

“I would like to earn the right to get to know you at your most creative, energized and engaged. What would need to be true around here for that to happen?”


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

How to Change an Organization

In The Lord of the Rings: Return of the King the character Pippin, who is one of a ‘band of brothers’ on a quest to save Middle Earth, lights a beacon (a large and strategically placed bonfire) that begins a ripple effect of many more such lightings. From mountain peak to mountain peak, the fires are lit, passing along an urgent call to action. It is the Middle Earth version of S.O.S. and 911.

The lighting of the beacons is my favorite scene in the trilogy of films, both because it is beautifully constructed and filmed and because of the message it gives us about how we might begin our own efforts at organizational change.

None of us is preparing for a war that will determine the outcome of Middle Earth, though on some days it feels just that way. What we are hoping for, and struggling to enact, is change that allows us to operate more effectively in the every day. We want our best efforts to equate to beneficial outcomes alongside people we care about. That does not happen by accident. It happens when we commit ourselves to the necessities of adaptation.

The lighting of the beacons is not the story of a single fire but of the manner in which the lighting of one fire begets the lighting of the next. Most organizational change efforts are single fire, top-down affairs that rarely translate into new practices and better outcomes. Instead, they fizzle out, leaving cynicism and frustration smoldering in the ash heap.

What gets missed is that real change only happens at the level of the individual fire, with each group designing its own plans for change in the larger context of the system of which it is a part. This is messy and disjointed at first but allows the personalization of change – involvement and ownership at the ground floor – that is directly connected to the whole. When each group’s beacon is lit, it sends a declaration that serves to inspire other’s to light their own.

This shared responsibility for owning a link in the chain of change connects people in ways that top-down commands simply cannot do. The leader’s job is to answer where we are going and why.  The team’s job is to provide the how. Let them start the fire of change and they will strive to keep it burning for as long as they are entrusted to do so.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

You have 30 seconds. Go!

Who are you?

What do you want to do?

Why should I care about that?

These questions are the backbone of any good “elevator pitch,” a brief statement of purposeful introduction that helps one person understand another person’s intentions.

I teach a Business Professional Development course for undergraduate students and this week in class I had the students form two circles in the center of the classroom – one facing in and one facing out – and stand face to face with one peer after another to practice their elevator pitches.

Including brief feedback comments after each round, each person had four chances to practice their pitch in just under twenty minutes. When we got to the final round I asked the students to put their notes away and simply share their pitch with their final partner as best they could. I wanted them to feel the anxiety and, as it turns out, the freedom of simply talking to someone else, off script, about what they want to do.

They ended up surprising themselves, reporting significant increases in confidence and composure from round one to round four. Most importantly, they learned that those first few practice rounds equipped them to leap without a net in the final round…and land safely on their feet.

Since we had an uneven number in our class that day, I joined the circle and took a few turns of my own. It was a fun and helpful challenge to make my pitch, to remind myself what I am here to do, why I want to do it and, most importantly, to ask for what I want. Until that happens, we can’t expect others to know how to help us!

Here’s what I said:

Hi, my name is David Berry. Six years ago I started a leadership coaching and consulting firm called RULE13 Learning. My mission is to equip leaders to be more effective, more confident and more human in the face of complexity and change. I am seeking speaking opportunities with organizations who are committed to continuous learning and whose leaders are hungry for both the encouragement and the tools they need to be successful. Does that sound like your company?

If only for a renewed sense of clarity about your particular mission and purpose, take some time to consider your pitch. It may awaken a dormant intention or spark a creative insight. It may remind you what you most want to do and give you the boost you need to go ahead and ask for it.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

The Leadership Compass

I’ve told the story many times of my getting lost in the woods while hiking in a forest on Whidbey Island, WA. Three days in a row I headed out in the early morning darkness on a well-marked trail and three days in a row I got lost.

Yes, it was raining. Yes, it was dark. But three days in a row? There has to be more to the story. And there is: I’m an impatient, fast-acting, things-will-work-out-fine-if-I-just-get-started kind of person. By refusing to slow down, much less stop, I repeatedly failed to see and read the signs – literally and otherwise – that would have kept me on the right path.

On the Leadership Compass that behavior puts me squarely in the North. The compass is a tool I use with both clients and students to help them see their operating preferences accurately and to develop empathy for the operating preferences of others. Just as there is no wrong direction on a compass, there is no wrong leadership personality. Understanding these preferences is key to understanding the persistent and challenging conflicts that take place in organizational settings every day.

After asking a group to sort themselves into one of the following categories, I ask them to discuss the questions that follow:

  • NORTH: Acting – Likes to get going, try things, plunge in.
  • SOUTH: Caring – likes to know that everyone’s feelings have been considered and voices have been heard before acting.
  • EAST: Speculating – likes to look at the big picture and the possibilities before acting.
  • WEST: Paying attention to detail – likes to know the who, what, when, where and why before acting.
  1. What are the strengths of your style?
  2. What are the limitations of your style?
  3. Which style do you find most difficult to work with and why?
  4. What do people from the other “directions” or styles need to know about you so you can work together effectively?
  5. What do you value about the other three styles?

I am comfortable asserting that if I had been accompanied on that forest trail by someone from the WEST, SOUTH or EAST I would not have gotten lost. Besides the additional set of eyes and ears, their different sensibility would have tempered my natural inclination to go too fast.

But since there are times we must act alone, keeping our knowledge of the different Compass elements front of mind, and reminding ourselves that we have the ability if not the preferential comfort to practice them, allows us to avoid being servants to our first impulse.

The dynamics of change will frequently require us to walk in the dark. That does not mean we have to get lost.

Personality Compass – Turner & Greco, 1998
Leadership Compass Self Assessment – Be the Change Consulting, 2010


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

Reverse Jenga

In the game of Jenga, it’s not if the tower is going to fall down, it’s when. Players take turns removing blocks, trying not to be the one to cause the tumble while also using the removed blocks to make the tower higher.

The game came to mind today when I was thinking about the toxic build up we so often allow to take place in our most important relationships; the small hurts, the sleights, the passive aggressiveness, the stubborn refusal to apologize, the feelings of victimization.

At home, at work, wherever we are emotionally invested, these little moments which we can so easily write off as “water under the bridge” don’t just wash away; they accumulate and they calcify. Like a hardened artery, they make us perfect candidates for a very painful reconciliation.

We need to learn how to “reverse Jenga” this process. We have to be vigilant in knocking the bricks down, one by one, so that the tower grows smaller and smaller. I’d like to suggest that we can eliminate it altogether but my reality checking self understands that it’s hard to be human, and that it can be especially hard to be human in relationship with other humans. We are going to mess up and hurt each other.

The question is, are we willing and able to knock down the hurts as fast we can? To apologize as fast as we can? To express our needs as fast as we can? To listen as fast as we can? To own what we alone can own as fast as we can?

It’s rare that pile of rubble is considered a good thing, but sometimes you have to knock down something old to build something new.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

The Saltine Cracker Problem

I’m reading a book right now that’s got me thinking a lot about my thinking. It’s called, Thinking Fast and Slow by Daniel Kahneman. He’s a psychologist who won the Nobel Prize in Economics and is credited with helping to launch the now very popular field of behavioral economics. (It was his recent interview with Krista Tippett that got me to finally get the book off the shelf!)

The book, at its heart, is about the relationship between what the author calls System 1 and System 2 thinking. System 1 is fast. It’s the part of our thinking that sees “2 + 2” and doesn’t have to think about it. It just knows. System 2 is slow. It’s the part of our thinking that goes to work when System 1 doesn’t know what to do with “24 x 17.”

System 1 is always feeding System 2 impressions and conclusions about the meaning and importance of things, sometimes correctly and often not. System 2 is responsible for determining if System 1 is to be trusted and, if not, to seek more information. The dilemma, Kahneman points out, is that System 2 is lazy. It really doesn’t want to do the slower work but will do it if absolutely necessary. It’s very happy to act on System 1’s impulsive reactions.

A personal example to make the point: yesterday, on the way home from a client meeting I received a common spousal text: “Will you please stop at the store and pick up a gallon of milk?” I replied with a “thumbs up.”

As I entered the store it dawned on me that there’s always something else we need so I send another quick text: “Just milk?” As I arrived at the front of the checkout line I received this reply: “Did you use all the celery yesterday? If so, we need some for soup.” And then this, immediately following: “And saltines!”

I remembered that we still had some celery, so I asked the cashier to set my milk aside while I went to fetch the Saltines.

Later that evening, as soup was being labeled into bowls, I noticed the still unopened box of crackers on the counter so I asked, “Would you like me to open these?” I was told, “No, we’re having bread.”

Incredulous, I said, “Then why did I leave the front of the line at the grocery store to go back for Saltines?!?”

“Because the girls asked if we could get some,” she said, growing impatient with my tone.

And that’s when the relationships between System 1 and System 2 made sense to me. My System 1 took the well-worn shortcut from “soup” to “Saltines” and my System 2 didn’t even think to question it. But, of course, “soup” isn’t the only possible reason to buy Saltines, it’s just the easiest one. My lazy System 2 wasn’t interested in exerting any extra effort to consider a different possibility.

I took a breath and apologized for my over-reaction. And then I got to thinking about the far more serious and consequential implications of Kahneman’s work and my personal experience of it. If it were just soup and crackers, no problem, but it’s so much more than that. Every day, we are receiving impressions of people and issues and conflicts and every day we are shortcutting our potential for deeper examination and more comprehensive understanding in favor of answers that match our existing models of “normal.”

Once you see what’s going on, you can’t un-see it. We have to do better.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

Someone Else Will

If you don’t give them a chance to show what they can do, someone else will.

If you don’t give them clear and comprehensive feedback about their performance, someone else will.

If you don’t paint a compelling picture of the future, someone else will.

If you don’t speak candidly about your own goals and challenges, someone else will.

If you don’t explain what you’re thinking and why, someone else will.

If you don’t share what you’re feeling and why, someone else will.

You don’t have have to do it “right,” you just have to do it.

Because in the age of connection and compassion, if you don’t, someone else will.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

Come Back to the Pack

I can get pretty enthusiastic about a new idea, approach or strategy. I feel the surge of positive energy that comes with knowing that “this” is for sure a better way and I can’t wait to get it in place as fast as I can.

And then I run into a harsh reality: other people, the ones who will help me implement the new idea or who will be responsible for owning and implementing it themselves, don’t share my enthusiasm. In fact, they don’t have any enthusiasm about it because they have no idea what I’m talking about!

I expect them to be right there with me, to somehow see inside my head and heart and magically transfer my passionate understanding of this great new concept to those locations in their own bodies.

And I remember that I have to take a few steps back to explain myself, to make my case and to remain open, somehow open, to their ideas about my new idea. I have to remain open to the likelihood that they will want to change, tweak, adjust or build on this thing that is already so perfectly formed! Alas, they might even reject it out of hand.

Maturity as a leader or a team member requires us to embrace our energetic enthusiasm for what’s possible while holding it just lightly enough so that it may be made even better by the wisdom of those we are privileged to call colleagues and friends.


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world.

Take the path of vulnerability

I hand out an assignment to my class. There are a list of options from which to choose, one of which is “Emotional Intelligence.” Perusing the list a student raises his hand and asks, “Will you please tell me what ‘Emotional Intelligence” is?

An act of vulnerability in service of learning.

A friend says to me, “I would like to get to know you better.”

An act of vulnerability in service of relationship.

A leader asks his team, “How can I be better for you?”

An act of vulnerability in service of…service.

Small acts that point to an essential truth: there is nothing we care about that won’t require us to make ourselves vulnerable. If we don’t care, we don’t bother.

The link below will take you to a 12 minute clip (which inspired this post) of one of my favorite teachers, David Whyte, speaking to the truth of vulnerability as the access point to real conversation.

David Whyte — Poetry from the On Being Gathering (Closing Words) https://onbeing.org/programs/david-whyte-poetry-from-the-on-being-gathering-closing-words-oct2018


DAVID BERRY is the author of “A More Daring Life: Finding Voice at the Crossroads of Change” and the founder of RULE13 Learning. He speaks and writes about the complexity of leading in a changing world. Connect with him on Twitter at @berrydavid.