I was scrolling through the customer reviews of a movie a friend recommended and I got a terrible case of whiplash.
“5 Stars,” “2 Stars,” “5 Stars,” “1 Star,” and on it went.
Just at the edge of falling down the list much further than I had ever intended, I remembered something crucial: my friend recommended it to me.
So I watched it and it was great. And I am not surprised because my friend is great, and she likes interesting and informative things that I nearly always enjoy.
Random user reviews are meaningless. So are referrals, and proposals and anything else that places a significant demand on your time and attention by someone about whom you know absolutely nothing.
Fall instead down the rabbit hole of great relationships and learn to trust them. They will send you all you need.