This is #31 in the series, “50 Ideas Worth Fighting For.” Looking for more? Try this one.
Measure satisfaction when you want to find out what people think about the food in the cafeteria or if the marketing team needs new furniture or if your employees would like to form a softball league.
Measure engagement when you want to find out if people’s hearts are in the work; if they are willing to spend their discretionary effort on your cause.
It is both tempting and convenient to conflate “Yes, I am satisfied with my job…” with “Yes, I am engaged in my work…”.
Before you do so, remember that many people and many teams have changed the world while eating lousy food, sitting on crummy furniture, and remaining blissfully unaware of the company’s standing in the softball league.